What should an e-commerce rebuild measure?
Measure product discovery, cart and checkout completion, payment failures, order quality, fulfillment handoff, repeat purchase and support load. Revenue alone can hide returns, operational friction and acquisition cost.
What should an e-commerce rebuild measure?
Measure product discovery, cart and checkout completion, payment failures, order quality, fulfillment handoff, repeat purchase and support load. Revenue alone can hide returns, operational friction and acquisition cost.
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